Are swimwear manufacturers keeping up with a growing Australia?
According to research, Australians are putting on weight but are clothing manufacturers keeping pace with the growth.
For four years, contestants on the Australian version of “The Biggest Loser” have stepped onto the scales wearing black shorts and crop tops. But finding plus size swimwear and activewear provided organisers with a near-impossible challenge of their own - until their internet search uncovered Perth-based retailer, Viva Swimwear.
Viva Swimwear was the only manufacturer they found who could provide them with swimwear and custom-made sportswear in sizes 32 and above.And for the past four years of “The Biggest Loser:, Viva Swimwear has provided plus size contestants with fashionable and functional swimwear and activewear.
Founder and owner of Viva Swimwear, Julie Wiggins, is modest about the endorsement, saying her company’s philosophy is to provide women of all shapes and sizes with swimwear that is comfortable, supportive and long-lasting.”Wearing swimwear is all about how confident we feel, so it is vital that the garment looks good and that the person wearing it, loves it,” she said.
Although Viva Swimwear sources its fabrics overseas, the bulk of the manufacturing is done locally which enabled rapid turnaround time for the custom-made clothing for “The Biggest Loser”.”As the contestants lost weight, we had to quickly produce new garments to fit their new shape!,” Julie said.
In addition to plus sizes, Viva Swimwear manufactures a range of swimwear to suit any woman’s shape as well as a range for men, babies and children.The range includes chlorine-resistant swimwear as well as a kids and babies range of swimsuits, swim nappies, rash tops, shorts and tankinis.
But supplying swimwear for the larger person is a niche market that Julie has captured, both in Perth where there are two retail outlets as well as throughout Australia via the website.”Over the years, there has been a growing demand for plus size swimwear,” which is in line with research that shows that Australians are getting bigger.
Compared to a 1980 study which found that 25% of the population was overweight, the 1999-2000 Australian Diabetes, Obesity and Lifesstyle Study showed that 60% – 7 million adults aged 25 years or older – were overweight.More recent research on a sample of 22 000 people conducted by the Australian Bureau of Statistics for the 2007-2008 National Health Survey showed that 62% of the population was either overweight or obese. But are clothing manufacturers keeping up with this trend ?
Julie believes that everyone wants to be treated in the same way. “Unlike some other suppliers, we don’t have a separate section catering for plus sizes.We don’t discriminate.All our swimwear is available up to size 32 and we can manufacture larger sizes to order.We cater for all shapes and sizes – from plus size swimwear, to crop tops and racers, cover-ups and rash tops, baby swimnappies to tankinis. For us, there are no losers, just winners !”
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