Motivation for weight loss is often easy to generate at the start of a weight loss program.  Most people are actually excited to get started because they anticipate the results of their chosen weight loss plan, but don’t count on the effort required to obtain those results.  The excitement and motivation fade quickly and the majority of people on weight loss plans start to cheat in just a few days and quit their diet and exercise programs altogether in just a few weeks.

Even the best weight loss program is going to fail miserably if you don’t follow it and you give up on it before it has a chance to provide you with any tangible results.  What seems like sufficient motivation when you begin your weight loss efforts is probably not going to be sufficient to keep you going until you reach your weight loss goal.  It is critical to “motivate to lose weight” on an ongoing basis to keep yourself on track.  You must make conscious efforts to keep your motivation high, just as much as you must consistently follow your diet and exercise regimen.

Simply wanting to lose weight is just not enough to get motivated to lose weight and stay motivated while changing your eating and exercise habits.  Losing weight requires effort, despite what the advertising hype for various weight loss programs may imply.  To keep yourself moving forward and making the necessary efforts, you need to get some serious motivation for weight loss that goes beyond wanting it.  You need to be at the point where you have strong emotion behind your desire to lose the weight, and you must be able to access that strong emotion any time you feel like cheating on your program.

The key to effective motivation for weight loss is emotional leverage.  For most people, the most effective emotional leverage comes from what many would label as “negative” emotions, and many individuals these days go to great lengths to avoid fully experiencing their negative emotions.  When it comes to accomplishing anything significant though, the vast majority of people need to intensely experience negative emotions to really get motivated for weight loss and stay that way.

If you’re not ready to experience any negative emotion, it’s probably best if you stop reading this article right now and forget about losing weight.

You have to take a hard look at your reasons for losing weight and really get into the emotions behind those reasons.  For example, if you feel unattractive because of the excess weight, really get into that feeling.  What are the consequences of feeling unattractive.  Maybe your romantic relationships suffer.  Maybe you start to avoid being around the people you love because you think they’ll see you as fat and disgusting.  Really get into it and feel the pain – that’s the thing that’s going to keep you on track so you can finally lose the weight!

To learn advanced techniques to assist with your weight loss efforts, visit Dr. Best’s website on motivation for weight loss and get a the first two chapters of his ebook “Training Your Brain For Weight Loss” and a his complete diet and exercise ebook, “The Total Solution For The Weight Loss Impaired” for free.

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